I think it’s safe to say, we’ve all grown an unhealthy
obsession LOVE for good GREAT coffee. It’s become such a staple in our days here at the SkipperFilms Video Production HQ, as it has in most of your offices. Well, just when you think you’ve mastered the perfect cup of coffee at your place of business, Commonwealth Joe Coffee Roasters comes in and completely disrupts the entire concept! Their revolutionary idea of bringing their Nitro-infused cold brew straight into your break room with everything from hand-delivery of the kegs filled with rocket fuel, to the branded kegerator that dispenses the liquid gold into your blood stream. These guys have an amazing product, and an equally amazing delivery system… the perfect recipe for something like, I don’t know, an amazing video to kick off a wildly successful marketing campaign?! You betcha.
As you probably saw in previous blog posts, we pulled out all the stops and created one of our favorite video production projects for the Washington DC area-based (Arlington, VA to be exact) coffee shop. We storyboarded, planned, shot, edited, and released what would be a video we were so proud of, that a lot of the key clips could be found in our own SkipperFilms Promotional Highlight reel. But one of the things that we really try to portray to our clients and potential clients, is investing in video production for your business or organization is just that, an investment. When you play your cards right and take a focussed approach to your marketing campaign, the video you spend your money on could be a huge factor in growing your business, expanding your client-base, and ultimately making your investment back and then some! To help my point, I wanted to put together a small case study a few months after the official release of Commonwealth Joe’s video.
We absolutely can’t take all the credit for their massive success since the launch of their product, but we like to think the video we produced for their company led to at least a level of success, which then helped set the precedent for their recent growth.
Since the launch of the video, they’ve seen their Nitro Cold Brew office clients more than double. More offices now have access to the 2.5x caffeine that cold brew has, meaning more work is getting done, and less napping-under-your desk. What, you don’t do that too? Through some targeted Facebook sponsored posts, a little over 5,000 video views, and several other strategic moves in social media, Commonwealth Joe has built quite the following for their product, and it continues to pay off!
How so? Well, in addition to all the previously mentioned successes, Commonwealth Joe Coffee Roasters has also recently snagged a massive vote of confidence in the form of a 2.5 Million-dollar funding round to expand their Nitro Cold Brew operations. We couldn’t be happier for them, and we continue to root for them in everything they do.
So to recap, we here at SkipperFilms Video Production are proud of the work we do, and the contributions to our clients’ successful marketing campaigns. We absolutely can’t take full credit for them growing, and landing this wonderful investment, as their amazing product, supportive team, smart management, and amazing product (did we already say that one?) plays the biggest role, but having a professionally-produced video will absolutely accelerate these marketing efforts, help you reach your goals faster, present your company in a professional spotlight, and with the right video release strategy, contribute to financial and business growth like Commonwealth Joe has had the pleasure of experiencing.
“Great coffee doesn’t happen by chance,” Commonwealth Joe CEO and Co-Founder Robert Peck said in the announcement. “My mom has been roasting coffee in small batches for more than 13 years and we have a team of people dedicated solely to the craft of brewing delicious nitro cold brew coffee.” – Robbie Peck, from the article by Nick Brown, editor of Daily Coffee News by Roast Magazine.
If you or your Washington DC, Virginia or Maryland-based company are looking at increasing your marketing efforts, launching a new product, or just want to highlight how great of a business you have, check out our corporate video production page here, and don’t hesitate to contact us any time. We want to help you tell your story.
Be well, stay caffeinated!